Marina Bay Sands

 Have you been to Singapore's first integrated resort? Marina Bay Sands is the leading business, leisure and entertainment destination in  Asia. It is also the Singapore's first casino with offered the world class casino games.

 

 

    

Why do Marina Bay Sands has the ability to accommodate events, weddings, entertainments and conventions?

 

 

 Marina Bay Sands is manifested by a trio of hotel towers that ascend skywards, with 2,561 luxury rooms and suites, crowned by the spectacular Sands Sky Park on level 57, which offers unobstructed 360-degree views of Singapore, and the world’s highest infinity pool, located next to the observation deck on the world’s largest public cantilever, the best shopping mall in Asia, world-class celebrity chef restaurants  and an outdoor event plaza. Its two theatres showcase a range of leading entertainment  performances including world-renowned Broadway shows.

 

 Complementing the hotel is one of the largest collections of the world’s most coveted designer boutiques and celebrity chef restaurants in the region at The Shoppes at Marina Bay Sands. This distinctive architecture has transformed Singapore’s horizon and country’s tourism landscape with the state-of-the-art convention that can host over 45,000 delegates, the two Sands and Grand Theatres which play host to the world's best entertainment and the iconic Art Science Museum.

 

Business visitors will also enjoy the extensive Meetings, Incentives, Conventions and Exhibitions (MICE) and highly flexible exhibition facilities - Sands Expo and Convention Centre, with  120, 000 square meters of configurable space and houses Southeast Asia’s largest ballroom.

 Marina Bay Sands seamlessly combines business and leisure into a singular destination unlike any other.  With these magnificent facilities and amenities,  Marina Bay Sands attract an average of 25,000 visitors everyday and one-third being Singaporeans.

                                               (Best Singapore Guide)

                                  (Marina Bay Sands Singapore, 2000-2012)

                                                        (Saad, 2010)

  

How do the visitors and public know about the events in Marina Bay Sands? Marina Bay Sands come up with their unique event calendar to showcase to the public about  the date, time, description and title of the different events.  The events mainly consists of concerts, talks and exhibitions. Concerts such as "Jersey Boys", "Children Musical The Magic Brush", "Disney Live! Mickey's Rockin Road Show" and "Santa Claus The Musical" with be showcasing from 22nd of November 2012 to 30th of December 2012. There will also be exhibitions show at Art Science Museum such as " The Art of the Brick" from 17th November 2012  to 14th April 2013, "The Blue Ocean Legacy" from 24th November 2012 to 28th February 2013 and  "A Magnum Photos Showcase"  from 10th October 2012 to 6th January 2013.

                                                                                                 (Marina Bay Sands Singapore)

Marina Bay Sands created a reputation for themselves and a once-in-a-lifetime experience for the guests by presenting its grandest ever F1 celebration  this year to coincide with the Singapore Grand Prix season from 1-24 September. It was a collaboration with the world's spectacular mega events in Singapore. It was partnering with Ital Auto, the Official Ferrari Importer in Singapore, to bring a series of adrenaline-charged activities to visitors, such as the unveiling of the highly anticipated Ferrari F12berlinetta at The Shoppes at Marina Bay Sands. The purpose was to magnify the buzz and actions for the guest and racing eccentric during the race. The guest and racing eccentric would get to adore with delicacies from world-class celebrity chef at Marina Bay Sands restaurants and non-stop partying at the club, Avalon.

                                                            (Marina Bay Sands fuels up for Singapore Grand Prix)

 

The Singapore Singtel Grand Prix, Formula One Is a multi-billion dollars business and world-class event. It attracts visitors, racing enthusiats and business from all around the world. It is the first ever night racing in the world! With such a huge inflow of vistors into Singapore; world-class facilities, amenities and accommodations were needed to provide and support excellent  services to create an luxurious experience for the guest. Guests will enjoy an international five-star menu, an extensive wine selection, personalised service from our Suite Ambassadors, a fantastic entertainment programme and breathtaking views from exclusive balconies, terraces and private grandstands.

 

Marina Bay Sands have two thousands luxurious rooms ranging from Deluxe room, Premier room, The Club room and Grand Club room for the visitors to choose from. Marina Bay Sands provide amenities such as airport shuttle bus, banyan tree fitness club, banyan tree spa, bay floral, in-room dinning amenities and jumerzillas. These amenities cater the different needs and wants of the guest and visitors.

 

On the other hand, Singapore Grand Prix bring help the citizens, non-citizens and visitors from different countries to get together as one to enjoy the racing action and performances during these three days of the event. Most importantly, it carry a sense of identity and pride for Sinagpore to host such a world-class mega event. This affiliate the different races, genders, religions and language spoken as one throughout the event. This brings social reconciliation for Singapore.

                                                                                 (2013 HOSPITALITY PACKAGES, 2012)

 

Marketing Mix

Place. Singapore Formula One 2012 will be in Marina Bay Street Circuit. The Marina Bay Street Circuit (also known as the Singapore Street Circuit) is a street circuit around the city state’s Marina Bay and is the venue for the Singapore Grand Prix 2008,Singapore Grand Prix 2009, and Singapore Grand Prix 2010. The track is 5.073 km (3.15 miles) long in a harbourside location. There are different types of seatings ranging from Grandstand, Sky, Club Suites, Green Room and Paddock Club. There are Walkabout tickets which visitors do not have a specific reserved seats but to walk around the circuit to enjoy the race.

                                                                                             (Singapore F1 2012, 2012)

 

Product. Singapore Grand Prix is a world-class mega events with a reknown  reputation and branding. The core product will be the race and performances from reknown artists and celebrities. The spectacular posh and flashing cars travelling at high speed with the ear-piercing buzz. There are top celebrities performances from varies countries and locals. Examples of the performances from Katy Perry (USA), Maroon 5 (USA), Noel Gallagher  (UK), Jay Chou (Taiwan), Iva Lamkum (New Zealand), The Mamaku Projest (New Zealand / France), Mama Kin (Australia), N’Faly Kouyaté (Guinea), VOX (Singapore) and La Terra Al Centro Dell' Universo (Italy).

                                                                      (ENTERTAINMENT HIGHLIGHTS, 2012)

 

People and Partnership. Singapore Grand Prix holds five-year renewable rights to stage the Singapore Grand Prix, beginning with the 2008 Season. Singapore Grand Prix partnership between Komoco Motors and regional events company Lushington Entertainments, via its parent company Reef Enterprises. Singapore Grand Prix do have a official website to recuit volunteers for various positions such as observers, track marshals, flag marshals and fire marshals. It is a life-time chance to attain constructive and hands-on experience. It has 950 vacancies for these positions.

                                                        (Registration opens for S'pore F1 race volunteers , 2011)

                                                                          (2013 Formula1 Singapore Grand Prix, 2012)

 

  

 

 Price. The price ranging from $38 for a single day ticket to $1,288 for a three-day Pit Grandstand ticket. It will depend on the seating categories that purchase for the racing session. The different categories of seating arrangements attract groups of people with different purchasing power. The different pricing of the tickets and seating arrangements give the spectators a different view of the race. The Pit Grandstand spectators are able to see the starting and ending of the racing car during the race while turn 1,2,3 and 4 enable the spectators to enjoy the turns and brakes during the race. Therefore, the different seating arrangement affects the spectators expectations and interest.  It also be more costly to purchase a three day ticket per person at  Sky, Club Suites, Green Room and Paddock Club. The price of the food and beverage are far more expensive in the circuit than the temporary food stalls outside the circuits. The pricing of the Singapore Grand Prix souvenir and gift are premium as these can only be solely purchase during the race and not at any place or outlets in Singapore.

Promotions and Packages. There will be group discounts and hospitality packages for the guest to enjoy the race together as a family or business purposes. There will also be early-bird discount before the given deadline and corporate discounts for companies. The early-bird discount helps Singapore Grand Prix to attract racing enthusiats to reduce perishability as there were 72,000 available seats during the race. The packages are mainly targeted to the business people who make business deals and create business opportunities globally. Besides the promotion price of the Singapore Grand Prix tickets, famous restaurants such as  Bar & Billiard Room, Golden Peony (Cantonese restaurant) and Greenhouse came up with buffets and set meals to boost their sale revenue. It is special promotions for the racing session.

                                                                       (F1 Dining Specials & Promotions, 2012)

 

 Special Events

 

I would like to propose a event that are mega, world-class, national pride, sense of identity and enhance nation unity. I would like to propose the event which comes in every four years, the Olympic. In 2010, Singapore made a history of hosting the Youth Olympic Games which excite the nation and brought our country proud. Since Singapore has the rich experience of hosting the Youth Olympic Games, there will be no challenge of hosting the Olympic Games. With the hosting of the Olympic Games, the red-dot in the world map will become the powerful red dot. This will allow Singapore to showcase our technologies, services, capital resources and abilities. It would bring in sports-related business through sponsorships and world-class sports athletic at from all over the world. The Singapore government have a hope for Singapore to be a sports hub. With the Olymic Games, it will definately linter-link with the goals made by the Singapore government. Singapore may face challenges such as scare land, human resource and raw materials. But the Olympic Games bring in major advantages to the nation and society.

Prestige from hosting the games attracts trade and tourism. There will be a huge inflow of tourists into Singapore. They will spend on food and beverages, services, facilities and amenities. These facilities which are built for use during the games can be used for the city's population for years to come. The locals have the chance to enjoy these Olympic facilities for leisure and entertainment. Singapore will have the knowledge and expertise to organise any major competitions, events and festivals. With the organising of Olympic Games, it will create business opportunities or opportunities for business growth. This will create new jobs and more job choices to choose from. There will be increase in employment and talents in different industry. Therefore, Singapore will become a country with pools of knowledge and skilled talents in future.

Mega-special-event properties (sponsees) have the ability to attain significant resources through sponsorship by offering exclusive promotional opportunities that target sizeable consumer markets and attract sponsors.

The Olympics Games accrue  recognition and stature to Singapore. The Olympic Games brings publicity and value to Singapore. Although the government spend to host the Olympic, Singapore will gain much more from the tourists and advertisers who come into Singapore to enjoy the games. Singapore in a way advocate and compare the previous Olympic years to gather attention. The Olympic Games is a mega special event where athletes will compete and exhibit sportsmanship and capability. 

During the Olympic Games period, there will be millions of people moving around and taking transport throughout Singapore. With the vast advancement and readily available of transportation system, smooth traffic flow may not be a problem. Singapore has various reputable hotels, restaurants and conventions such as Marina Bay Sand, The Ritz-Carlton and Hilton Hotel. Marina Bay Sand have many rooms, reputable celebrity chef in the restaurants and huge spacious conventions. Guest are able to enjoy the feast and delicacy in a luxurious ambience. With all the facts and figures that I have research, I can strongly agree upon Marina Bay Sands  collaborating with the Olympic Games host in Singapore in the future. Marina Bay Sands has the experience to work with major sporting events such as the Singtel Singapore Grand Prix. If there is a chance of collaboration, the outcome of the collaboration will turn out to big a huge success.

                                                                                          (The Olympic Games , 2012)

(Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl, 2010)

Bibliography

2013 Formula1 Singapore Grand Prix. (2012). Retrieved from singaporegp: http://www.singaporegp.sg/about/contact.php

2013 HOSPITALITY PACKAGES. (2012). Retrieved from singaporegp.: http://www.singaporegp.sg/ticket/corporate_ticket.php

Best Singapore Guide. (n.d.). Retrieved from best-singapore-guide: http://www.best-singapore-guide.com/marina-bay-sands.html

ENTERTAINMENT HIGHLIGHTS. (2012). Retrieved from singaporegp: http://www.singaporegp.sg/media/entertainment.php

F1 Dining Specials & Promotions. (2012). Retrieved from sg.entertainment: http://sg.entertainment.yahoo.com/news/f1-dining-specials-promotions-081921877.html

Marina Bay Sands fuels up for Singapore Grand Prix. (n.d.). Retrieved from marinabaysands: http://www.marinabaysands.com/uploadedFiles/Common/Company_Information/Media_Center/Marina%20Bay%20Sands%20fuels%20up%20for%20Singapore%20Grand%20Prix%20action.pdf

Marina Bay Sands Singapore. (n.d.). Retrieved from entertainment.marinabaysands: https://entertainment.marinabaysands.com/EventSynopsis.aspx?ID=4344

Marina Bay Sands Singapore. (2000-2012). Retrieved from cvent: http://www.cvent.com/rfp/singapore-hotels/marina-bay-sands-singapore/venue-f94148807b124f3ebc48326e7f14dfab.aspx

Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl. (4 july, 2010). Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl .

Registration opens for S'pore F1 race volunteers . (17 January, 2011). Retrieved from motoring.asiaone: http://motoring.asiaone.com/Motoring/Motorworld/Story/A1Story20110117-258699.html

Saad, I. (23 june, 2010). 25,000 visit Marina Bay Sands casino daily. Retrieved from channelnewsasia: http://www.channelnewsasia.com/stories/singaporelocalnews/view/1065117/1/.html

Singapore F1 2012. (2012). Retrieved from publicholiday: http://publicholiday.org/calendar/singapore-f1-2012/

The Olympic Games . (2012). Retrieved from teachpe: http://www.teachpe.com/gcse_society/olympics.php

 
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